“Suck Less” when taking ad deals
Posted in Post by sapodcasters on May 30th, 2007 Getting around the “Suck Less…” pitch Recently there has been gumbling in the Pod-o-Sphere over the recent “Suck Less” commercials from Podshow. Wouldn’t you know that someone would come up with a way to remove the “Suck Less” so that shows will…….suck less.
Host of the Financial Aid Podcast and Podcamp co-creator Christopher S. Penn has posted this on his “Marketing Over Coffee” site.
A couple of things come to mind: 1. In the New Media if you do things the Old Media way someone will come up with a way to get around it. 2. Being part of the New Media means doing things differently. Running 30 second or 59 second ads day in and day out across the board in the same spot will not work and probably alienate the same folks you’re trying to “market to”.
So don’t do it.
Being “New Media” mean just that. New as in doing things differently. New as in be creative. New as in don’t offend the “early adopters” who are your biggest fans.
I have always liked the Paul Harvey sales pitch model. He starts sharing a story, usually about his own experiences, and by the time you’re halfway into it you realize he’s talking about a product. It is the proverbial V-8 moment. Yet, I’ve never been offended at anything he had to say or at the fact he was “selling me” something. He does it in a genuine and sincere manner that is in line with his show.
That’s the key to staying true to your show and being able to earn a dollar. Do that and your listeners will not only appreciate it, they’ll stick around for more and spread the word.
Cheers, Jennifer Navarrete
Well, we did it. 
